|
Selling
a property typically includes many of
the following elements.
Coimbatore
Homes will be your resource and guide
every step of the way. |
| |
| Initial
Consultation |
- Determine
your needs and priorities
-
Discuss Marketing Plan
- Establish
Pricing Strategy
- Register
your property online and offline
with Coimbatore Homes
- Produce
a copy of all the documents relating
to the property
- Basic
legal verification is done
|
| Design
and Implement Marketing Plan |
- Complete
home enhancement recommendations
- Carry
out scheduled marketing activities
- Show
the property to prospective buyers
- Communicate
with you on a regular basis
- Monitor
results of marketing activities
- Modify
Marketing Plan and Pricing Strategy
as necessary
|
| Review
Offer and Reach Agreement with Buyer |
- Buyer's
presents offer
- Discuss
and clarify proposed terms and conditions
- Negotiation;
possible counteroffers
- Reach
final agreement
|
| Complete
Settlement Process (per purchase contract) |
- Deposit
of buyer's earnest money
- Sign
agreement documents
- Title
search; preliminary title report
to buyer
- Expert
legal opinion from a legal advisor
- Inspections
- Removal
of remaining contingencies
- Buyer's
final walk-through of property
- Loan
funding/balance of funds from buyer
- Registering
of title
- Relocation
of seller; possession of property
by buyer
|
| |
To
successfully promote your property
to the market, a comprehensive plan
of targeted activities is essential. |
| |
| Our
marketing program has three aims: |
| |
| Promote
directly to prospective buyers |
- Print
advertising
- The
Internet
- Yard
sign
- Open
houses
- Other
marketing activities
|
| Enlist
the efforts of other real estate professionals |
- The
Real Estate Network
- Referral
and relocation resources
- Multiple
Listing Service (MLS)
- Direct
promotion to other real estate professionals
|
| Maintain
communication with you |
- Review
the results of our marketing activities
- Consult
with you to fine-tune our marketing
strategy, as needed
|
| |
| How
Buyers Find the Property they Purchase |
| |
Online
browsing has become the prevailing
entry point to the process; currently,
74% of buyers initiate their search
this way*, and the percentage is growing
steadily each year. Online tools,
such as our own websites, provide
convenient, anonymous ways for buyers
to begin educating themselves about
the state of the industry. Listings
and details of properties for sale,
pricing trends, neighborhood information,
mortgage calculators, and other useful
data are all available for analysis
by the potential buyer.
Buyers
may use several information sources
in their search process, but they
are most likely to find the home they
actually purchase through a real estate
professional. |
|
| Important
Ways to Help Promote Your Property |
| |
| Understanding
Market Value |
| |
"Market-sensitive
pricing can be the key to
maximum market exposure and, ultimately,
a satisfactory sale." |
| |
| The
existing pool of prospective buyers
determines a property’s value,
based on: |
-
Location, design, amenities and
condition.
- Availability
of comparable (competing) properties.
- Economic
conditions that affect real property
transactions.
|
| Factors
that have little or no influence on
the market value of a house include: |
-
The price the seller originally
paid for the property.
- The
seller’s expected net proceeds.
- The
amount spent on improvements.
|
| The
impact of accurate pricing: |
- Properties
priced within market range generate
more showings and offers, and sell
in a shorter period of time.
- Properties
priced too high have a difficult
time selling.
|
| |
| Determining
a Market-Sensitive Price |
| |
"An
impartial evaluation of market activity
is the most effective way to estimate
a property’s potential selling
price." |
| |
| A
Comparative Market Analysis considers
similar properties that: |
| |
| Have
sold in the recent past |
- This
shows us what buyers in this market
have actually paid for properties
similar to yours.
|
| Are
currently on the market |
- These
are properties that will be competing
with yours for the attention of
available buyers.
|
| Failed
to sell |
-
Understanding why these properties
did not sell can help avoid disappointment
in the marketing of your property.
|
| |
| The
Dangers of Overpricing |
| |
"An
asking price that is beyond
market range can adversely affect
the marketing of a property." |
| |
|
- Fewer
buyers are attracted, and fewer
offers received.
- Marketing
time is prolonged, and initial marketing
momentum is lost.
- The
property attracts "lookers"
and helps competing houses look
better by comparison.
-
If a property does sell above true
market value, it may not appraise,
and the buyers may
not be able to secure a loan.
- The
property may eventually sell below
market value.
|
| |
|
| |
| You
are the Key Player on the Selling Team |
| |
"No
one has a more important role in the
homeselling process than you." |
| |
| Here
are some ways your participation can
contribute to a successful sale: |
-
Maintain
the property in ready-to-show
condition.
-
Ensure
that the house is easily accessible
to real estate professionals (lock
box and key).
-
Try
to be flexible in the scheduling
of showings.
-
When
you are not at home, let me know
how you can be reached in case
an offer is received.
-
If
approached directly by a buyer
who is not represented by a real
estate professional, please contact
me. Do not allow them into the
property unescorted.
-
Remove
or lock up valuables, jewelry,
cash and prescription medications.
-
If
possible, do not be present when
the property is being shown.
-
Securely
pen up pets, or take them with
you.
-
Be
cautious about saying anything
to buyers or their sales professionals
that could weaken your negotiating
position, especially regarding
price or your urgency to sell.
-
Collect
the business cards of real estate
professionals who preview and
show your home, and pass them
on to me.
-
Let
me know of any change in the property's
condition that would need to be
disclosed to
potential buyers.
-
Be
available to review with me the
list price and condition of your
property if it has not sold in
a reasonable period of time.
-
Feel
free to contact me at any time
with questions or concerns.
|
| |
| From
Offer to Completed Sale |
| |
| When
our marketing efforts bring a purchase
offer, I will: |
| |
| Negotiate
the agreement |
- Explain
the offer to you and answer your
questions.
- Help
you determine the best course of
action by pointing out potential
advantages and
disadvantages of the offer and clarifying
the choices available to you.
- Prepare
an Estimate of Net Proceeds based
on the proposed price and terms.
- Negotiate
through the buyer's agent, and handle
possible counteroffers, to reach
a final agreement that is favorable
to you.
|
| Complete
the transaction |
- Explain
to you in detail all the steps that
will occur for a successful closing,
and answer
any questions you might have.
- Work
with the buyer's broker, settlement
officer, title officer and others
to help
coordinate their activities and
keep the transaction moving forward.
- Monitor
progress of inspections, the buyer's
loan and other contingencies as
called for in
the purchase contract. Resolve questions
or problems that might arise, in
order to ensure a
timely closing.
- Accompany
the buyer and buyer's agent during
their final walk-through of the
property.
-
Assist you in handling details required
for the completion of the transaction.
- Communicate
with you on a regular basis so that
you can stay informed and as
worry-free as possible.
|
| Follow
up after the sale closes |
- Confirm
that all your real estate-related
needs have been met, and provide
information
on service providers you may require.
- Offer
relocation assistance, if moving
to a new area.
- Help
you locate a new home if remaining
in this area.
|
| |
| Our
Services Commitment |
| |
"100%
Transparent &
Hassle Free Transactions." |
| |
| Selling
your property is an important decision.
As your Real Estate professional, my
goal is to help you sell your property
for the highest price attainable, within
the time frame that fits your plans,
and to make the homeselling process
as efficient and stress-free as possible. |
| |
 |
 |
 |
| |